One trusted way of ensuring that the produce you buy in the supermarket has been manufactured in Ireland is by looking out for the ‘Love Irish Food’ symbol. The Love Irish Food initiative was formed in 2009, by a group of Irish brands which guarantees that the product is manufactured in the Republic of Ireland and more importantly that the brand uses ingredients from Ireland where these are available.
Love Irish Food estimates that by switching from just two imported food and drink products a week to two Irish manufactured brands, Irish households could generate over €300 million per year for the economy.
The initiative is directed by one of Ireland's leading economists Jim Power who explains “the symbol informs consumers that the brand has at least 80 per cent of the value added in Ireland, using Irish inputs where possible. The symbol is not intended to send consumers on a guilt trip, but rather to provide customers with more information in order to make an informed choice when they shop”.
Behind every Love Irish Food brand is a home grown story of 180,000 Irish workers either directly or indirectly employed in the Irish agri-food sector and every euro spent on Irish goods will help support and sustain those jobs.
“Of course consumers have the choice to import, but we believe that by choosing an Irish brand where possible, we are supporting jobs for ourselves and our children” adds Jim Power.
The Irish agri-food sector plays an integral role in rebuilding the Irish economy with top class quality and value inherent in Irish brands. Ireland has the potential to be world leading in food innovation and production with the continued support of brands such as those in Love Irish Food.
All you have to do is look to Waterford where Flahavan’s has shown the positive impact that a local Love Irish Food business has on their local community. The people of Waterford have witnessed the contribution that small Irish food companies play at a local level in helping to keep local communities vibrant with employment.
All this week I posted about one Love Irish Food brand daily. I met those behind the brand who told me about how their brand has benefited from the support of the Love Irish Food logo and how their business has impacted positively on their local community.
Monday: Meet The Brodericks
Tuesday: The Story Behind Ballymaloe Relish
Wednesday: Meet Kinsale Gourmet
Thursday: Simplee Seasonings
Friday: Avonmore - From Grass To Glass.