Tuesday, September 25, 2012

Event: The Innocent Big Knit 2012...


Innocent Big Knit 2012

Innocent drinks, those tasty little drinks; are helping to keep more older people warm this winter with the return of the innocent Big Knit 2012 in aid of Age Action Ireland. Innocent drinks are asking you to get knitting to help knit 80,000 woolly little knitted hats from now until the end of November 2012. The people of Ireland are being urged to knit a little hat to reach their target and help raise essential funds for Age Action Ireland. The woolly hats will be placed on bottles of innocent smoothies and will be sold in shops nationwide. For every woolly hat wearing smoothie sold, innocent will give a generous 25 cent to Age Action Ireland to help keep older people warm during winter.

Eamon Timmins of Age Action said “We have up to 2,000 excess winter deaths in Ireland each year. They do not die from hyperthermia, but from cardiovascular and respiratory illness – cold-related conditions. They die because they cannot afford to heat their homes to a safe level. The money raised from the innocent big knit will help address this crisis by enabling our volunteers visit more older people in their homes to carry out some DIY jobs and ensure they are well. It will also help fund our annual winter warmth public education campaign which informs people how they can stay well, warm and healthy at home.”  

The Big Knit campaign, which has been running annually since 2008, have helped raise over €60,000 for Age Action and have knitted over 180,000 little woolly beauties with designs ranging from a classic bobble hat to Jedward hats and Santa hats. This year innocent urges everyone to cast on and help knit 80,000 little woolly hats to raise €20,000 and much needed awareness for Age Action.

Ali Gibbons of innocent drinks added “Working on the Big Knit to support Age Action is the most exciting time of the year for innocent, it is great fun to knit a little woolly hat for such a worthy cause. We urge people to grab some wool, needles, a friend and go bananas knitting. We want the nation knitting for warmth.”

Everyone can get involved from novice to champion knitters. For more information, knitting instructions and a variety of knitting patterns visit The Big Knit.

Hats should be sent to: The innocent Big Knit, Fruit Towers, 120 Lower Baggot Street, Dublin 2 by Friday 30th November 2012.