Sunday, June 10, 2012

Product of the week: O' Donnell's Authentic Crisps...

Move over Mr. Tayto, there is a new crisp in town with very ambitious plans. Meet Mr. O' Donnell, Ed an ambitious and enthusiastic entrepreneur produces a line of gourmet, hand-cooked crisps made from his own 'Lady Rosetta' potatoes in Seskin Farm, Kilsheelan, Co Tipperary. Seskin Farm is situated in the valley between Sliabh na mBan and the river Suir with the Comeragh mountains beyond to the south. It is within The Golden Vale, an area renowned for rich soil, pasturage and beauty.

My two favourite O' Donnell crisp flavours are Mount Callan Cheese & Red Onion and Irish Cider Vinegar & Sea Salt which are made with locally sourced Mount Callan Cheese from Co. Claire. Mount Callan cheese is naturally matured on wood for nine to twelve months giving these crisps a unique and distinctive flavour. The Cider Vinegar & Sea Salt range are sourced locally with cider vinegar from the renowned 'The Apple Farm' in Tipperary known for their Karmijn de Sonnaville apples.

Of course, what first drew my attention to O' Donnell's crisps was the delicious authentic taste. However, Ed's eye for innovative marketing is certainly adding to the growing popularity of the product. Recently, Ed teamed up with Bulmers in Clonmel, Co. Tipperary marrying an ice cold Bulmers with a free packet of O' Donnell's crisps. Last weekend, the sun was out, the Bulmers was flowing and I enjoyed a great bag of O' Donnell's Cider Vinegar Crisps- the perfect match for Euro 2012.

O' Donnell's crisps are rapidly becoming widely available across Ireland including: Supervalu, Centra, Mace, Daybreak, Londis and other leading shops, cafés, forecourts and pubs. Since 2010, Ed has grown a very impressive brand and with London already calling who knows where O' Donnell's will be enjoyed next; New York perhaps?