Wednesday, April 25, 2012

Product of the week: Paddy O's Granola

Breakfast can be quite a dull affair, or it can be a real treat- it all comes down to where you source your ingredients. Almost 30% of Irish people skip what is classified as the most important meal of the day, yet Irish people consume about eight kilos of breakfast cereal per head a year, putting Ireland at the top of the cereal consumption market worldwide.

It was only a matter of time before an Irish entrepreneur saw a niche in the grocery market for a healthier cereal. Paddy O' Connell set up Paddy O's Gronola after his J1 summer in Hawaii as a way to earn some money completing his studies. Paddy, inspired by his three months at Ballymaloe Cookery School, started selling his granola in bags at Stillorgan farmer’s market. The cereal is full of fibre and iron containing fibre fueled flakes, seeds, sultanas and apricots. If all that was not enough to kick start your day, this delicious granola has no added salt or sugar.

According to Paddy “our vision is to help people get the most out of life. We aspire to provide tasty, innovative food, continually recognising the aspirations of our customers”. From small oats, a fun and dynamic business has grown and now Paddy O's Gronola is stocked in all major retailers in Ireland. In the coming weeks expect to see alot more of Paddy O's Gronola. The business has won a Bravo prize-fund of  €150,000 outdoor advertising 'Make Me Famous' prize.

Paddy O' Connell plans to develop Paddy O’s Granola brand next year and plans are in place to have a yoghurt to be launched onto the Irish marketplace. A full list of stores stocking Paddy O's Granola can be found on the company website here.